Skip to content | Skip to document navigation

Research Guides


Sound Recordings in the National Archives


10. Promotion and Advertising

This section lists agencies and series concerned with promoting or communicating information about government programs. The recordings include government advertising, conference proceedings and public relations material.

Commonwealth Bank of Australia

The Commonwealth Bank of Australia was established in 1911 as a body corporate mandated to carry on the general business of banking and the business of a savings bank. In 1953 the Commonwealth Savings Bank of Australia was created and took over the savings bank functions of the bank. The proclamation of the Commonwealth Banks Act 1959 and the Reserve Bank Act 1959 saw the Commonwealth Bank of Australia split into the Commonwealth Banking Corporation and the Reserve Bank of Australia.

PROMOTIONAL FILMS, 1940–61
Sydney
This series consists of 16 mm black and white and colour films used by the Commonwealth Bank to promote its activities, particularly its schools banking program. The series includes two films made for the Commonwealth Bank.
Series: C264
Quantity: 1.81 metres
Recorded by: 1940–60 Commonwealth Bank of Australia (CA 149); 1960–61 Commonwealth Banking Corporation (CA 1673)
Education Week presentation by Chatham Primary School of the story behind the Taree Commonwealth Bank Mural (audio tape), 1961 C264, 10

Rationing Commission

The Rationing Commission was responsible for rationing and price control during and after World War II.

RATIONING PUBLICITY, AND OTHER MISCELLANEOUS, GRAMOPHONE RECORDINGS, 1942–45
Melbourne
This series consists of copies of gramophone recordings produced to explain and publicise the implementation and workings of the rationing scheme. The recordings include interviews, entertainment segments and discussions with unions. These recordings were used in radio broadcasts during World War II. The original discs are held in the Melbourne Office of the National Archives, while reference copies are held in the Sydney Office.
Series: B4459
Quantity: 1.35 metres
Recorded by: 1942–45 Rationing Commission (CA 264)
War loan talk by the Lord Mayor of Melbourne, Councillor Beaurepaire, 4 June 1942 B4459, tape 2/cut 1
Clothes rationing, number 1, Melbourne, 8 June 1942 B4459, tape 2/cut 5

Commonwealth Salvage Commission

The Commonwealth Salvage Commission was established in 1943 under National Security Regulations to examine and report on salvage activities generally. The commission’s activities were divided into civil, government department and industrial salvage areas. When the war ended, the commission’s activities decreased and it was abolished in 1946. Its functions were then transferred to the Commonwealth Controller of Salvage.

GRAMOPHONE RECORDINGS OF PUBLICITY FOR THE SCRAP RUBBER CAMPAIGN, 1945
Melbourne
This series consists of 12" discs containing radio publicity for the drive to salvage scrap rubber for the war effort.
Series: MP15/9
Quantity: 0.18 metres
Recorded by: 1945 Commonwealth Salvage Commission (CA 266)

Commonwealth Advertising Division

The Commonwealth Advertising Division was set up early in 1941 within the Department of Information. Its principal function during wartime was advertising recruitment drives for men’s and women’s services, munitions work, war loans and national savings campaigns.

After the war ended, the nature of government advertising varied according to the departmental requirements. Among the advertising conducted for government agencies were information campaigns for pensions and benefits, migrants, community health, recruiting and loan drives, road safety, postal and telecommunications matters, Public Service recruitment, and electoral notices.

In 1984 the name of the Commonwealth Advertising Division was changed to the Office of Government Information and Advertising, which was responsible for arranging, planning and placing all Commonwealth government advertising. It was given a number of additional functions, including the provision of media liaison for major national events and photographic services for significant government, parliamentary and other official events. These services had formerly been the responsibility of the Overseas Information Service, Department of Foreign Affairs and Trade.

SOUND RECORDINGS OF RADIO COMMERCIALS PRODUCED FOR COMMONWEALTH AGENCIES, 1947–60
Sydney
The series consists of sound recordings (discs) of various radio commercials produced on behalf of the Commonwealth Advertising Division. The advertising included commercials for recruitment for the Defence Forces and Commonwealth agencies. The series also includes recordings of radio quiz shows produced to publicise security loans. The recordings were arranged by the Archives by Commonwealth agency, then alphabetically by title and individual number.
Series: C199
Quantity: 2.7 metres
Recorded by: 1947–60 Commonwealth Advertising Division, Sydney (CA 1100)
Australian Road Safety Council advertisements, c1958 C199, 3
6th Security Loan Programme, (the first interstate contest in the Australian National Quiz Championship), 1948 C199, 27
Department of Immigration, British migrants, 1949 C199, 207
RADIO DISCS FOR ADVERTISING FILES, CHRONOLOGICAL SERIES, 1947–69
Sydney
This series consists of discs used mainly for broadcasting commercial advertisements. This was done on behalf of client departments until the introduction of broadcast radio tapes. There is no system of arrangement for the discs, each individual disc being identifiable by the information on its label. The Archives has imposed a single number arrangement.
Series: B1565
Quantity: 0.6 metres
Recorded by: 1947–69 Commonwealth Advertising Division, Melbourne (CA 1101)
AUDIOVISUAL RECORDS (FILMS, VIDEO CASSETTES, SOUND RECORDINGS AND CASSETTES) FOR ADVERTISING CAMPAIGNS, 1960–77
Sydney
This series consists of audiovisual records for various advertising campaigns. Included among the items are films (mostly 35mm), video cassettes, sound recordings and audio cassettes. This series was succeeded by C4497 (see page 106).
Series: SP1574/3
Quantity: 4.5 metres
Recorded by: 1960–69 Commonwealth Advertising Division, Sydney (CA 1100); 1969–73 Advertising Branch, Australian Government Publishing Service, New South Wales (CA 1668); 1973–77 Australian Government Advertising Service, New South Wales (CA 1667)
Postcode , 1968 SP1574/3, PCE1
BROADCAST RADIO TAPES FOR ADVERTISING FILES, 1965–82
Melbourne
This series consists of radio tapes approved as being of broadcast quality and containing commercial messages. They are labelled according to the number and length of commercials, the client and the advertising agency, and client reference number.
Series: B1564
Quantity: 1.26 metres
Recorded by: 1965–70 Commonwealth Advertising Division, Melbourne (CA 1101); 1970–73 Advertising Branch, Melbourne (CA 1802); 1973–82 Australian Government Advertising Service (from 1978, Australian Government Advertising Service Branch), Melbourne (CA 1801)
RADIO TAPES, 1969–73
Sydney
This series consists of cassettes and reel-to-reel radio tapes made for client departments. They are grouped by department, but are not numbered. Six boxes are held by the Archives.
Series: C832
Quantity: 1.08 metres
Recorded by: 1969–73 Advertising Branch, Australian Government Publishing Service, New South Wales (CA 1668)
International Year of Disabled Persons, 'Break down the Barriers' by Phillip Adams and Peter Best, 1981 C832, NN
'Live Without Litter Week', Keep Australian Beautiful Council, 1973 C832, MP658
RADIO CASSETTES FOR ADVERTISING FILES, 1970–82
Melbourne
This series consists of radio cassettes used for presenting proposed commercial advertisements to clients; they are not of broadcast quality. Each cassette is labelled to show the number, content and length of advertisements, and the names of the advertising agency and client department. There is no system of arrangement for the cassettes, each one is identified by the information on its label.
Series: B1563
Quantity: 0.18 metres
Recorded by: 1970–73 Advertising Branch, Melbourne (CA 1802); 1973–82 Australian Government Advertising Service (from 1978, Australian Government Advertising Service Branch), Melbourne (CA 1801)
ADVERTISING CAMPAIGN AUDIOVISUAL MATERIAL (FILM, VIDEO CASSETTES, SOUND RECORDINGS AND AUDIO CASSETTES), MULTIPLE ALPHANUMERIC SERIES, 1985–98
Sydney
This series consists of pneumatic, VHS and BETA video recordings, 16mm and 35mm film, audio cassettes and sound recordings. The material is arranged alphanumerically using the number of the advertising campaign. Each tape is numbered consecutively within the campaign. This series was preceded by SP1574/3 (see page 105).
Series: C4497
Quantity: 12.6 metres
Recorded by: 1985–98 Office of Government Information and Advertising, Sydney (CA 4102)

Trade Publicity Directorate

The Trade Publicity Directorate was established in Melbourne by 1951. Its role was to provide advertising and publicity to stimulate exports, overseas investment and tourism in Australia; to liaise with the media; to organise trade exhibitions, fairs and displays in Australia and abroad; and to direct the trade publicity activities of Trade Commissioners. The Trade Publicity Directorate was renamed the Trade Publicity Branch in 1964 and its functions were taken over by the Australian Trade Commission in 1986.

EXPORT ACTION – SOUND TRACKS, LONG–PLAYING RECORDS AND GLASS NEGATIVES OF TRADE PUBLICITY EXHIBITIONS, 1951–77
Melbourne
This series contains recordings made by the Trade Publicity Directorate to promote exports.
Series: MP1771/1
Quantity: 0.54 metres
Recorded by: 1951–77 Trade Publicity Directorate (CA 3558)

Public Relations Directorate, Department of Defence

The Public Relations Directorate was established in 1953 to promote operations within agencies of the Department of Defence. The directorate has been renamed several times: the Director, Public Relations, Information Policy and Legislation Division (by 1974); the Policy Coordination Division (by 1977); and the Public Relations Branch (by 1992).

GRAMOPHONE RECORDS OF PUBLICITY RECORDING SOLDIERS OF THE QUEEN (AMALGAMATED WIRELESS (AUSTRALASIA)), 1953–55
Canberra
This series consists of 26 gramophone records produced for the Public Relations Directorate, Department of the Army, by AWA.
Series: A526
Quantity: 0.45 metres
Recorded by: 1953–55 Public Relations Directorate, Department of Defence (III) (CA 540)
GRAMOPHONE RECORDS OF PUBLICITY RECORDING SOLDIERS OF THE QUEEN (ROBERT PEACH PRODUCTION), 1956–57
Canberra
This series consists of 45 gramophone records produced by the Public Relations Directorate, Department of the Army, by Robert Peach.
Series: A525
Quantity: 0.9 metres
Recorded by: 1956–57 Public Relations Directorate, Department of Defence (III) (CA 540)
GRAMOPHONE RECORDS OF PUBLICITY RECORDING ON ACTIVE SERVICE – ON PARADE, 1957–58
Canberra
This series consists of 21 gramophone records produced by the Public Relations Directorate, Department of the Army.
Series: A532
Quantity: 0.36 metres
Recorded by: 1957–58 Public Relations Directorate, Department of Defence (III) (CA 540)
GRAMOPHONE RECORDS OF PUBLICITY RECORDING WAR CORRESPONDENT, 1957–61
Canberra
This series consists of 104 gramophone records produced by the Public Relations Directorate, Department of the Army.
Series: A533
Quantity: 1.98 metres
Recorded by: 1957–61 Public Relations Directorate, Department of Defence (III) (CA 540)
GRAMOPHONE RECORDS OF PUBLICITY RECORDING 'THE ARMY SHOW', 1959
Canberra
This series consists of 20 gramophone records produced for the Public Relations Directorate, Department of the Army.
Series: A531
Quantity: 0.18 metres
Recorded by: 1961–62 Public Relations Directorate, Department of Defence (III) (CA 540)
GRAMOPHONE RECORDS OF PUBLICITY RECORDING ONE MAN WAR, 1962–63
Canberra
This series consists of 13 gramophone records produced for the Public Relations Directorate, Department of the Army.
Series: A529
Quantity: 0.18 metres
Recorded by: 1962–63 Public Relations Directorate, Department of Defence (III) (CA 540)

Decimal Currency Board

The Decimal Currency Board was established to make recommendations to the Federal Treasurer on the introduction of decimal currency to Australia.

SOUND RECORDING TAPE OF DECIMAL CURRENCY RADIO COMMERCIALS, 1965
Sydney
The series consists of one reel of 1/4" sound recording tape of radio commercials used during the publicity campaign for the introduction of decimal currency. The commercials were produced by the advertising agency Jackson Wain.
Series: C2916
Quantity: 0.54 metres
Recorded by: Decimal Currency Board (CA 834)
Decimal currency advertisements, 1966 C2916, 1

Australian Dairy Produce Board

The Australian Dairy Produce Board was responsible for the sale of butter and cheese to the United Kingdom and determining minimum terms and conditions of export to other overseas markets. It was also responsible for sales promotion and research activities under the provisions of the Dairy Produce Research and Sales Promotion Act.

TAPE RECORDINGS OF PROCEEDINGS OF THE 18TH INTERNATIONAL DAIRY CONGRESS, 1970
Sydney
The series consists of 24, 7" reel-to-reel tapes of the proceedings of the 18th International Dairy Congress held at the Sydney Showground in October 1970.
Series: SP1457/1
Quantity: 0.54 metres
Recorded by: 1970 Australian Dairy Produce Board (CA 84)

Australian News and Information Bureau

The Australian News and Information Bureau, later renamed the Australian Information Service and then the Australian Overseas Information Service, was the government’s official overseas agency. Its role was to provide a balanced presentation abroad of Australia and its policies. It provided information, media materials and public relations services to all Australian overseas posts; media liaison officers and official photographers for royal tours, other important official visitors and international conferences; and photographic and other services to other Commonwealth departments and agencies. In 1994 this function was transferred to the Department of Foreign Affairs and Trade.

PROMOTIONAL AUDIOVISUAL MATERIAL, SINGLE NUMBER SERIES, ALPHABETICAL PREFIXES, 1972–94
Canberra
This series consists of films (movies) and audio tapes produced by various Federal government information services to promote Australia, both here and overseas. These productions generally aimed to provide information, media materials and public relations services to all Australian overseas posts.
Series: A9984
Quantity: 4 metres
Recorded by: 1972–73 Australian News and Information Bureau (CA 219); 1973–87 Australian Information Service (from 1986, Promotion Australia), Canberra (CA 1578); 1987–94 Australian Overseas Information Service (CA 6785); 1994 Department of Foreign Affairs and Trade (CA 5987)

Department of Media

The Department of Media, established in 1972, was responsible for the news, information and entertainment media; film-making and the development of the film industry; government publicity and promotion; and government printing, publishing and advertising.

TAPE RECORDINGS OF ABC NEWS REPORTS, EMERGENCY WARNINGS, AND PROGRAMS ABOUT THE DARWIN CYCLONE DISASTER, 1974–75
Sydney
This series contains recording copies, the originals of which are held in SP1378/12, of news reports, emergency warnings and programs about Cyclone Tracy. The Department of Media coordinated the assembly of material about the Cyclone Tracy disaster. All reels are from the Australian Broadcasting Commission.
Series: C3213
Quantity: 0.54 metres
Recorded by: 1974–75 Department of Media, Central Office (CA 1481)
Pre-cyclone warnings, 1974 C3213, reel 2
Description of devastation by cyclone victims, 1974 C3213, reel 3
'The Week that Followed': reports from Darwin (ABC Radio 8DR) up to five days after disaster, including first radio broadcast, 1975 C3213, reel 13

Metric Conversion Board

The Metric Conversion Board’s first responsibility was to set up committees to review major activities likely to be affected by metric conversion. The committees comprised nominees from appropriate national associations, organisations, institutes and government departments, drawn from relevant government, business, professional and technical fields.

AUDIO TAPE, SINGLE NUMBER SERIES, 'T' PREFIX, 1974–75
Sydney
This series consists of audio tapes containing radio commercials, interviews and proceedings of conferences dealing with aspects of metrication in Australia.
Series: C197
Quantity: 0.63 metres
Recorded by: 1974–75 Metric Conversion Board (CA 1741)
Sound recordings of advertisements, press conferences and interviews concerning metrication from the Metric Conversion Board (soundtrack for a British film show), c1974–75 C197, MCB T 002
Sound recordings of advertisements, press conferences and interviews concerning metrication (proceedings of an unidentified conference held either in Sydney or in Lae, Papua New Guinea), c1974–75 C197, MCT T 010
AUDIOVISUAL AIDS, SINGLE NUMBER SERIES, 'AV' (AUDIOVISUAL) PREFIX, 1981
Sydney
This series consists of audiovisual kits from Australian and overseas sources dealing with aspects of metrication. Included are slide presentations with synchronised soundtracks on audio cassette.
Series: C198
Quantity: 0.54 metres
Recorded by: 1981 Metric Conversion Board (CA 1741)

Australian Postal Commission

In 1975 the Postmaster-General’s Department, State Administration, was abolished and its functions and records were divided between the new Australian Postal Commission and the Australian Telecommunications Commission. The Australian Postal Commission, later named the Australian Postal Corporation, was responsible for postal matters.

AUDIO TAPES OF VARIOUS AUSTRALIA POST RECORDINGS, CHRONOLOGICAL SERIES, 1978–
Sydney
This series consists of audio tapes in 1/4" studio and 16mm 'mini' cassette formats. The tapes include radio commercials made by private advertising agencies, interviews on radio with Post Office officials concerning strikes and other matters, and recordings of proceedings at meetings and conferences. The series also features recordings of the opening of new offices and training material for staff members.
Series: C4094
Quantity: 1.26 metres
Recorded by: 1978– Australian Postal Commission, New South Wales (CA 2558)

TOP OF PAGE